About the authors mark magnacca has invested the past 15 years on a search for what sets great communicators apart. He is a nationally recognized speaker, creative marketing specialist, and sales coach whose mission is to help his clients boost their performance to a higher level of achievement. Jan 07, 2010 mark magnacca brings the deceptively simple concept of so what. There are 4 professionals named mark magnacca, who use linkedin to exchange information, ideas, and opportunities. Mark magnacca, is the president of insight development group. The key, as the books title suggests, is addressing the so what. Linkedin is the worlds largest business network, helping professionals like sam magnacca discover inside connections to recommended job candidates, industry experts, and business partners. Prior to cofounding allego, mark founded insight development group, inc. Mark magnacca is the president of insight development group, inc. Mc dermott, presidentsally beauty supply bennie lowery, svp, manager beauty sys. Mark magnacca, president and cofounder of allego, has spent the last 15 years helping sales leaders shorten sales cycles and distribute their best ideas faster.
Supercharge your success by answering the one question that everyone cares about. In addition to personally coaching teams to increase their effectiveness in sales situations, he is president and cofounder of allego, a bostonbased software company, which develops a revolutionary videobased sales learning platform that is changing the way global organizations train and enable their sales teams. Just click the edit page button at the bottom of the page. Everyday low prices and free delivery on eligible orders. Mark magnacca, president and cofounder of allego, has spent the last 15 years helping sales leaders shorten the sales cycle and. How to communicate what really matters to your audience. Mark is the president of insight development group, recognized industry expert who specialize in helping people create their personal brand and effectively articulate their value proposition. Mark magnacca business as a presenter, marks mission is to bring a unique combination of dynamic content, relevant industry experience and an. This book contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from mark magnacca, one of the worlds leading sales consultants. Facebook gives people the power to share and makes the. Mark magnacca, president and cofounder of allego, has spent the last 15 years helping sales. By adopting a so what mindset, clients learn to communicate and structure every message according the needs of the listener. Robert scott magnacca financial advisor, waltham, ma. This book contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from mark magnacca, one of.
By adopting a so what mindset, clients learn to communicate and structure every message according the needs of. Robert bob edwin magnacca, 82, passed away on february 12, 2020 in jupiter, florida. Its not just that the title of the book is so direct, its that the cover graphic, with the title at an angleturned on its earnails the concept. Mark magnacca was the chief marketing officer at gulf bank, kuwaits second largest and fastest growing commercial bank. Signin to download and listen to this audiobook today.
Mark has been instrumental in coaching leading sales teams to. Mark magnacca is a leading expert in developing successful businessbuilding strategies. The companies were formed over a fortyone year period with the most recent being incorporated ten years ago in june of 2009. Mark magnacca, president and cofounder of allego, has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. Apr 25, 2016 im very excited to have mark magnacca.
Inside divorce with mark magnacca podcast released on june 15, 2019 on episode 31 of inside divorce hindell speaks with mark magnacca, the ceo and cofounder of allego, inc. According to magnacca, a sales expert and business building coach, your audiencewhether theyre prospects, existing clients, colleagues, or acquaintances. Supercharge your success by answering the one question everyone cares about, so whathow to communicate what really matters to your audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from mark magnacca, one of the worlds leading sales consultants its tough, but truethe people youre trying to. How to communicate what really matters to your audience mark magnacca supercharge your success by answering the one question that everyone cares about. One of the companies is still active while the remaining six are now listed as inactive. For what author mark magnacca does in the book is to ask the reader to shift his or her thinking in much the same way. Mark magnacca supercharge your success by answering the one question that everyone cares about. Mark magnacca has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. How to communicate what really matters to your audience isbn. Jan 27, 2019 mark magnaccas book is quick to read, easy to digest and isnt rocket science. Marks brings a unique combination of dynamic content and relevant industry experience and delivered in an interactive presentation style that brings ideas to life.
Each idea has been tested in his own life and busi. Mark magnacca cofounder and president allego linkedin. We specialize in manufacturing, repairing, and servicing injection molds, but between 10. View sam magnacca s professional profile on linkedin. He has worked as a presentation coach with a wide range of financial service companies by delivering innovative, practicedevelopment and businessbuilding strategies. Mark magnacca came to mixergy to teach you how to make this small change in the way you present your ideas so youll become more persuasive. Over the last five years, mark has been instrumental in coaching leading sales teams to deliver a consistent message in the marketplace by integrating mobile technology into their. Supercharge your success by answering the one question everyone cares about, so what how to communicate what really matters to your audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from mark magnacca, one of the worlds leading sales consultants. Not until you answer the one question that matters.
Pearson so what how to communicate what really matters to. Specific examples and practical exercises help you answer the so what question, quickly, succinctly, convincingly, always. See the complete profile on linkedin and discover allans connections and jobs at similar companies. Mark magnacca is the president and cofounder of allego, and has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. In addition to personally coaching teams to increase their effectiveness in sales situations, he is president and cofounder of allego, a bostonbased software company, which develops a revolutionary videobased sales learning platform that is. May 14, 2009 buy so what how to communicate what really matters to your audience 1 by magnacca, mark isbn. Marks mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the so what test. Mark joined gulf bank in 2004 as vp and head of marketing and then became chief marketing officer, so he is now responsible for all aspects of marketing as well as the management of all electronic banking channels including the customer contact center, external communications and research. If you answer this one question youll be more persuasive.
Mark has been instrumental in coaching leading sales teams to deliver a consistent message in the marketplace by integrating mobile technology into their sales process. Robert scott magnacca is a financial advisor with advice and planning services. Joseph magnacca had three children and a house in oakville when he decided to buy a second home in the rolling caledon hills about 10 years ago. He brings practical, ground breaking techniques and exercises that have helped thousands of people become great persuaders over the years. Practical techniques proven with thousands of professional salespeople and managers, straight from mark magnacca, one of the worlds leading sales consultants.
So what how to communicate what really matters to your. If you use what he taught, you can write more influential ad copy, be more convincing in business meetings and get people to pay closer attention when you talk. Magnacca, so what how to communicate what really matters to. It looks like we dont have any biography for joe magnacca yet. Mark magnacca attitude speakerspeakers bureau speakinc. Mark magnacca has invested the past 15 years on a search for what sets great communicators apart. Practical techniques, examples, and exercises proven with thousands of winning salespeople. In addition to personally coaching teams to increase their effectiveness in sales situations, he is president and cofounder of allego, a bostonbased software company, which develops a revolutionary videobased sales learning platform that is changing the way global. Nov 12, 2009 in so what, mark magnacca shows you how to communicate with your audience in an efficient, effective way. Each idea has been tested in his own life and business, as well as with a wi. Get this book free when you sign up for a 30day trial. Its tough, but truethe people youre trying to communicate with, sell to, or. View allan magnacca s profile on linkedin, the worlds largest professional community. Mark magnaccas phone number, email, address spokeo.
Keynote speaker mark magnacca is a wellrecognized industry expert that specializes in helping advisors create a personal brand and effectively articulate their value proposition. Its tough, but truethe people youre trying to communicate with, sell to, or convince dont really care about you. So what how to communicate what really matters to your audience. The product is you position yourself for success as an. Mark magnacca good day new york september 21, 2009. Each idea has been tested in his own life and business, as well as with a wide range of clients. On the december, 2014 earnings call, magnacca drove a stake into the heart of his brand. Mark magnacca, renumit consultant in vanzari, iti arata in aceasta carte cum sa spui ceva care sa conteze cu adevarat pentru cei cu care vorbesti.
Joseph magnacca overview joseph magnacca has been associated with seven companies, according to public records. Joseph magnacca rs legacy corporation insider transactions. Browse a sample of mark s top 10 generic so what positioning statements download document sample advisor so what positioning statements browse a sample of mark s so what advisor positioning statements. Mark developed the content for this book while building his own successful financial advisory business. All the successful influencers, he says, focused on what was important to their audience. Joseph magnacca chief executive officer for radioshack. Magnacca steps down as radioshacks ceo startelegram. Written by mark magnacca, audiobook narrated by jeff lechtanski. Ok, so couple of things here, first of all in terms of their tagline, bidsketch simple proposal software made for designers and what i said to andrew was to do what, or for what, going back to the matrix that we talked about in the beginning, simple proposal software made for designers blank, so an example of this you could say. He shares their examples with us to illustrate how the so what question was integral to their success. Find mark magnacca s phone number, address, and email on spokeo, the leading online directory for contact information. Interview with mark magnacca, president and cofounder.
Magnacca s profile on linkedin, the worlds largest professional community. Mark is the master of the elevator pitch and a worldrenowned sales consultant. Mark magnacca studied the communication successes and mistakes of people and companies who have changed our world and those who should have. Join facebook to connect with mark magnacca and others you may know. Once all the right questions have been posed, there is a final surefire method for testing whether something is relevant and helpful. Sam magnacca woodbridge, ontario, canada professional. Magnacca, so what how to communicate what really matters. He has played in the norwegian premier league, his. Ask robert scott magnacca or our advisors a question, view robert scott magnacca s ratings, experience, qualifications, primary clients, articles or publications, professional designations, membership associations, firm services or practice areas, and misconducts or complaints. View the profiles of professionals named mark magnacca on linkedin. How to communicate what really matters to your audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from mark magnacca, one of the worlds leading sales consultants.
Last year our focus was on reestablishing the brand. But it is surprising how often we need a reminder about what people are really like, and how best to do our jobs. Mark magnacca, president of insight development group, is a recognized industry expert who specializes in helping advisors create a personal brand and effectively articulate their value proposition. Anthony magnacca is an australian retired soccer player who last played for box hill united in his home country. Mark magnacca audio books, best sellers, author bio. Supercharge your success by answering the one question everyone cares about, so whathow to communicate what really matters to your audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from mark magnacca, one of the worlds leading sales consultants. Aug 03, 2009 so what how to communicate what really matters to your audience by mark magnacca. Scott orgera is a former writer who covering tech since 2007. As a presenter, marks mission is to bring a unique combination of dynamic content, relevant industry experience and an interactive presentation. Sign and view the guest book, leave condolences or send flowers. Joe magnacca, who led a lastditch effort to resuscitate radioshack corp.
Get your free copy of this special report highlighting 5 stock recommendations from the very best wall street analysts. Youll use it every day to get what you wantin business and in life. How to communicate what really matters to your audience and the product is you. Mark magnacca, president of insight development group, is a recognized industry expert who specializes in helping business professionals create a personal brand and effectively articulate their value proposition. Born in springfield, ma, he had been a resident of jupiter, fl for the last 25 years and enjoyed summers on.
Oct 14, 2010 she doesnt care about you, or even about what youre selling, says sales consultant and trainer mark magnacca. In this book, worldrenowned sales consultant mark magnacca shows you how to answer the so what. Mark magnacca, president of insight development group, inc. See the complete profile on linkedin and discover mark f.
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